Tiktok’s viral service of the Arraque of Tiktok takes off in the Miami region

A new mode of well-being ratified business in the Miami region: paying someone to slightly scratch your back, scalp and arms for pure relaxation.

“I think this is a very weird thing,” said Tomi Lahren on “Barre” on August 29 in response to the trend.

“I guess good for them to make it a business, but why am I not surprised that something like it has become viral on Tiktok?”

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The brand of girls scratching girm-run presents itself as providers of “scratching back scratch”, operating a studio in Miami Gardens and a weekend stand at the Hollywood yellow green farmers market.

Based in Miami, the service offers relaxation in the form of scratching arms, back and scalp. (istock)

The company is called the first of its kind and claims that customers come for a “therapy to scratch mood improvement”.

Online booking shows a price at $ 74.99 for 30 minutes and $ 129.99 for an hour; The torque sessions work above. Customers are invited to arrive clean and staff can check the scalp if the “hair game” is requested.

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The Scratcher Girls, the company behind the trend of viral well-being, charge $ 75 at $ 130 for professional scratch therapy sessions. (Fox News)

“I think that the criminal lawyer sees it as this as a DNA transfer and many opportunities for other things,” joked Emily Compano while the hosts discussed their hesitation.

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Part of the wave of popularity comes from social media. The Tiktok ASMR style Tiktok clips of Scratch Girls pushed the niche service in the dominant current, causing hundreds of thousands of followers and millions of likes, and transforming the simple act of a soothing scratch in viral content.

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The Autonomous Sensory Meridian Response (ASMR) is a “previously not studied sensory phenomenon”, according to the National Institute of Health, in which individuals experience a tingling and static sensation in response to specific audio and visual stimuli.

“I will say, my boys, they have my mother scratching their backs … They love it … they melt, they fall asleep,” added the co-host Tiffany Smiley as an example of the call.

Part of the popularity wave comes from social media because the Tiktok ASMR style clips of Scratch Girls have collected millions of likes. (istock)

“There is a science that supports the release of dopamine and what it does, you know, your mental health and your relaxation,” she added.

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Scratch Girls, for his part, looked into demand with a summer travel calendar and regular market pop-ups, allowing people to “try before buying”.

The brand of the brand boasts “over 20 years of experience” and a mission built on a gentle and soothing touch.

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“I think the only people who should scratch your back are your partner, your beloved, your parent – I don’t think that is for someone else,” said Lahren.