The image of London is the one in the weak technician market

The tenth edition of the Photo London in Somerset House was opened on Wednesday on the banks of the Times, which was recruited from sunlight. The exhibition was launched in 2015, and it is now the largest devoted photography exhibition in the United Kingdom. Over the past decade, it has grown alongside the Georgian Age Foundation.

The Sumer House complex also includes the Cortold Institute of Arts and other artistic organizations.

“Twenty -five years ago, the Somersrest House courtyard stopped using it as a list of government cars, and the last civil service employee moved from the building (which was previously used as HM and customs offices) before the first picture in London 10 years ago,” said Somerset House, Jonathan Reekie journalists at the Press Exhibition. “The past decade was the age of adulthood for us and the exhibition.”

Photo London, the latest version of it until May 18, was also decisive to the photography market. This market was once an angle specialized in the world of art. Photo London occupies that it is one of the best exhibitions in the world for photography, and it is a way to carry its property in the arts market, although it represents only 1 percent of global auctions sales, according to the ART Basel and UBS report for 2025. The leading exhibitions of the blue slide such as Gagosian and Hauser & Warth began to gain weight on photography, where they took them. Former artists such as Nan Golden, Dina Lawson and Tyler Mitchell in the past few years.

Nevertheless, the means still suffer alongside the broader art market in the past two years, not as much. ARTTACTIC reported that photo sales in the major auction homes decreased by 5.6 percent in 2024, with a total of $ 59 million. In comparison, auction sales through the entire art market decreased by 27 percent last year. Despite the decrease in the total number of photos sold at the auction in 2024, this figure still represents the second highest sales volume since the ARTTACTIC analysis began in 2015. “Growth in high -value business and one art sales, along with standard selling prices, highlights the elasticity of the sector and the continuous attractiveness of the collection.”

Sophie Parker, who became the director of London’s photo this year after joining the exhibition in 2018 as director to develop the exhibition, ARTNEWS This durability gives the event a “strong foundation”. She also said she sees more plural enthusiasts who usually bought publications and versions.

Like the Publications Market, which is currently dominated by Gen Z and Millennial Courshes, which is attracted by the PRINCE LOWER points, according to ART Basel and UBS data, the photography market also benefits from attention among young collectors. “I prefer to call it the young end of the market instead of the lower party of the market, and there is a lot of excitement and enthusiasm as people began to understand what it means to collect photography,” said Michael Benson, founder in London. ARTNEWS.

However, while this new blood pumps life in this part, Banson said that “the very created photography exhibitions have a group of their university students who have a kind of retirees, and in some cases, they deviate from their groups, so this is a slight problem.”

Organizing the exhibition did not go in the garden. Penson said that sometimes it seems to “come out of the air” as his team was working tirelessly to encourage exhibitors to adhere to as soon as possible.

He said: “We are at an interesting detailed point, with many old opponents retired, and the younger exhibitions began to make a name for themselves, but not at the same level.” “There are still challenges. Maybe we have two or two difficult years, as the art market itself is chasing – we are at one of those moments. There was one in the late eighties of the last century, when everything was a little flat, but excitement in younger exhibitions gives us a strong reason. The future of photography is just a question about this.”

Arika Hilton, CEO and founder of the Chicago -based Hilton exhibition, is one of 131 international exhibitors at Photo London. It sells a series of amazing wildlife pictures of the Mexican photographer Christina Miterreid and Paul Niklin from Canada, at a price of between 25,000 to 40,000 dollars. Hilton is not concerned about the market decline. She referred to one of the pictures of Niccl, entitled Ice waterfallWhich said the value is four to $ 100,000 over the past five years.

“This is not bad, right?” She said. “It is not always the economy, because people who buy an art of us may not feel the economy that is signing like others. What we are trying to do is therefore the current art that will inspire them and top them. Our artists highlight environmental issues and help to pass legislation across the world.”

Freeny Yianni, creative director of the UK -based Close Gallery, is shown at Photo London for the first time, including Anna Mousman, Karel McClic and Tishich Morisi. She said: “We have helped the photography show of concerted artists, with the presentation of works at known prices by artists who are usually much higher than the prices.” “The reality of the market today represents a challenge in all fields, but our role is to provide the best available to maintain the market.”

Last year, auction sales of photographers decreased sharply in a third, according to ARTTACTIC, but artists are well represented in the exhibition.

Twenty -one exhibitions of photography emerging in the discovery department in London: New York -based new estimates are exposed to work by Jordan Eagles, which creates pieces that include photography, blood and resin. Helphoto from Helsinki offers emerging artists from Denmark, Sweden and Estonia.

“This edition of Photo London is a testimony to everything we have achieved in our first decade – we have worked closely with the photography community to create London as an important global center for the means.” ARTNEWS.