Sony Mults Ps5 Brice Riske while facing a $ 680 million tariff bill

All eyes were on Sony to see If he follows the footsteps of Microsoft In response to the increase in American definitions, the price of PlayStation 5 significantly raises the price of PlayStation. The company confirmed to investors on Wednesday that it may end exactly that it faces a potential hole of $ 680 million at the bottom of new import taxes on China and other countries.

In questions and answers The latest profit reportSony Finance Director Lin Tao Proposal “Passing” the price of definitions for players is one of the possibilities that the company takes into account as it tries to predict the effect of President Trump’s ongoing trade war. Sony confirmed that there are still about three months of the PS5 stock on the shelves of stores in the United States that you buy for some extra time. However, if things did not change, CEO Hiroki Totoki said that the manufacture of some keyboards in the United States was one of the possible strategy on the table to get long -term definitions.

Sony is currently PS5S in China, which until recently was subject to a tariff more than 100 percent by the United States while Trump recently stopped this rate for 90 days, Import tax is still 35 percent validOne of the top in nearly a century. Even on its own, this will remain sufficient to raise the price of the PS5 significantly if Sony chooses to transfer the largest burden of the tax. In addition, the temporary suspension for 90 days will take the company to the end of its current stock in the United States

“American consumers will pay 12 billion dollars for video game keyboards,” Consumer Technology Association (CTA) Written in its report in May 2025. “As a result, American consumers reduce the purchases of (the console) in general by 73 percent.” If Trump decides to return the high tariff prices after that, the players can He still faces $ 600 -700 dollars PS5s and 900 dollars -1000 dollars PS5 positives. Microsoft recently raised the price of Xbox Series X by $ 100 Nothing has yet to say that this price is reduced if the definitions continued to decline.

The uncertainty comes just as Sony reported the profits of records, thanks in large part to the prosperous games, which witnessed that the sales of PS5 continue to reconcile the success of PS4, while the amount of money spends individual players on the platform on games, fine transactions and subscriptions to rise in relation to the last control unit in the control unit. Sony sold 18.5 million PS5S last year last year, and reached 124 million users per month, and witnessed more than 300 million full sales of games via the PlayStation platform.

while Grand Theft Auto VI It was late until May 2026, Sony is exporting both Marathon and Yotei ghost In autumn, also continuing to obtain Microsoft multilateral support in the form Forza Horizon 5and Indiana Jones and the Great Circleand TormentAnd External worlds 2. The Xbox maker recently alluded that some of its holiday versions will become higher, indicating the following Call of Duty It will be $ 80, and the Sony jump has not yet done. Both companies are likely to announce new toys, and any other price increases, around the usual annual summer exhibitions.

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