New clear protein drinks challenge traditional milky protein shakes

Proteins appear in everything, popcorn and tortilla croustilles with coffee and ice cream, and now a new shape is bent for attention.

Protein -rich grocery articles have increased in popularity in the past year, buyers looking for products that support muscle repair, immune function and metabolism. Long a basic food in fitness circles, protein shakes – generally made from lactrum concentrate and to come to flavors such as chocolate, vanilla and peanut butter – offer a creamy and milkshake way to wrap nutrients.

Now, making a path under the projectors of the supplement is a clear protein, which is made from lactrum protein isolate and is delivered in ready -to -drink bottles or powders that transform water into live drinks and in the shape of juice.

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The research of “clear proteins” on the Vitamin Shoppe website increased by 11% in July, according to the company, marking the seventh consecutive month, it was classified as a quarter of research.

Some people prefer clear proteins because it is a lighter and refreshing alternative to creamy shakes. (istock)

Brands ready for drink as isopure Protein Water, first Protein Clear and Ryse have already aligned the shelves of stores and isolate powders flavored with naked Alani, ghosts and transparent laboratories offer lemonade mixture, tropical punch and other fruit varieties.

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“He fills a gap on the market for consumers who want to rich in protein without heaviness,” recently said the dietitian-nutritionist registered Lauren Manaker Vogue Magazine. “It is also visually attractive … and is well suited to the thrust for lighter health products and on the go.”

Lactoserum protein isolate tends to be lower in fats, carbohydrates, calories and lactose compared to concentrate, making it a strong option for those who have digestive problems. It also has a higher concentration of protein in weight.

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However, the isolate and the concentrate generally provide 20 to 25 grams of protein per portion, according to Lena Beal, cardiovascular dietitian and spokesperson for the Academy of Nutrition and Dietetics.

Lactoserum isolate has more protein with less fat, carbohydrates and lactose, while the concentrate is more creamy and less transformed. (istock)

The two forms are quickly absorbed compared to slower proteins such as casein or plant mixtures, although some experts say that the isolate offers a slight advantage in post-training absorption due to its purity.

“Clear proteins are not necessarily healthier by default,” Beal told Teday.com. “It’s the same protein in a lighter format.”

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And the product itself is not new, she said. Clear proteins based on isolate have been used in hospitals for years, especially to help patients meet their nutritional needs when food consumption is limited.

Despite the trend, experts warn that clear proteins often contains artificial aromas and artificial sweeteners because it does not have fats and sugars that help flavor traditional powders. It can also be more expensive.

Protein Shakes can play a big role in recovery and muscle construction after training. (istock)

“Until we have more data to prove the opposite, none is intrinsically better,” said Manaker. “It all depends on what corresponds to your goals and your lifestyle.”

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The recommended food allowance for proteins is 0.8 gram per kilogram of body weight for healthy adults. However, many experts recommend more for athletes, older adults and pregnant or breastfed women.

Because both provide essential amino acids, Manaker said they can be excellent options for those looking to increase their protein intake.

“It all depends on what corresponds to your goals and your lifestyle,” she said.