DNC launches the campaign accusing Trump of “ killing the American dream ” ‘

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First on the fox – Friday, the National Democratic Committee (DNC) launched a new campaign accusing President Donald Trump of “killing the American dream” by price increases, market volatility and the megabill supported by the GOP adopted by the Congress.
Party officials plan to rely strongly on the message in the coming months as they endeavor to widen their appeal and resume the momentum before the middle of 2026.
The DNC’s messaging campaign, previewed exclusively at Fox News Digital, seeks to link Trump directly to recent price increases on consumer goods, such as grocery and baby food, as well as life cost increases and insurance costs, which they say that the so-called “Big Beautiful Bill”.
“America should be the country of opportunity, but under Donald Trump, the American dream is dying,” they said in an email previewed by Fox News on Friday.
The campaign will showcase new memos and advertisements under the wider mantle of the “Trump Killing the American Dream” campaign, which should take place until December.
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A pro-Trump supporter holds a banner in Times Square on November 5, 2024 in New York. (Robert Nickelsberg / Getty images)
The initiative is one of the wider upheavals of the DNC of its messages following the 2024 elections, which have seen long -time democratic voting blocks, including some minority and young voters, head for Trump and the Republican Party.
This includes Hispanic voters, whose support for Trump almost broke out even with former vice-president Kamala Harris in 2024, according to data from the exit survey, as well as larger actions of independent voters and young voters recorded.
The new messaging strategy unveiled on Friday focuses largely on what Democrats argue that daylight between the Trump campaign campaign promises, contrasting its commitment to bring America back to a “golden age”, with the situation for many American class Americans.
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The head of the House minority, the representative Hakeem Jeffries (D-NY), joined by his colleagues Democrats, is expressed against him, a large and magnificent bill outside the American Capitol in Washington, DC (Images Kevin Dietsch / Getty)
It highlights the expected discounts of Medicaid, the food assistance programs and other community housing programs which are reduced, if not completely eliminated, by the republican bill for spending.
“After hitting Trump’s Budget (Budget Bill) by Congress, one thing is very clear: the Republicans have this mess, and it is an albatross around their neck heading around mid-term,” said DNC president Ken Martin, Fox News Digital.
“This is the least popular legislation in modern history, and the more voters learn more they hate it. It is a clear directive for democrats – we will make sure that each voter knows who is responsible for taking their health care, food, hospitals and their nursing homes.”
This message should be a central democratic theme until 2026. Party officials say they are now better placed to assert their arguments to voters – and that the American people, in return, is more willing to listen to them.

President Donald Trump is advisor Air Force One at Calgary International Airport in Alberta, Canada on June 16, 2025. (Brendan Smialowski / AFP)
The launch comes in the party’s “Organizing Summer” campaign, aimed at stimulating democratic operations in the battlefield states. The DNC has increased funding at state level, voter registration and volunteer recruitment – attracting more than 15,000 volunteers to date.
The officials say that they will continue to hammer their message in the perspective of 2026, especially in 35 seats in the congress held in the Republican that the arm of the Democratic Party campaign has identified as “districts at stake” in the electoral cycle of 2026, or areas where they could find a path to reconquer the majority of the chamber.
The launch of Friday is not the first time that the DNC has been trying to link Trump to economic pain – but past efforts have been limited. It is not yet known whether this last push will resonate with the self -employed and the Republicans, who won victories won for Trump and the GOP in 2024, especially since the economy shows signs of resilience. Thursday, the Labor Department reported The United States has added 147,000 jobs In June – blowing past expectations – while unemployment fell to 4.1%.

The balloons fell while the Democratic presidential candidate, then the president of the vice, Kamala Harris, famous with his family after accepting the presidential democratic appointment on the last day of the National Democratic Convention at the United Center on August 22, 2024 in Chicago. (Win McNamee / Getty images)
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However, DNC officials insist that the economic situation has changed due to tariff threats, volatility and unpopular legislation which they consider a new opportunity to unravel voters who may have been less receptive in previous elections.
They indicate an analysis of the Congressional Budget Office which estimates that the expenditure invoice supported by Trump will increase federal deficits by around 2.4 billions of dollars over 10 years and will have an impact on the Americans of the working class, who could see an increase in insurance costs, housing prices and reductions in Medicaid, Snap and Education programs. They also cite projections that the bill could eliminate 1.2 million jobs by 2029.
“Let’s be clear: the Trump administration has targeted the same things that make America the largest country in the world,” said party officials.
“The Americans massively reject his agenda, fill the remorse of buyers. Democrats are with the American people, organize themselves everywhere and response – in the Congress, before the courts and on the ground in the States through the country.”
Fox News Digital contacted the National Committee of the White and Republican House to comment.