DC Tourism is launching new marketing advertisements while the National Guard cleans capital

The troops of the National Guard deployed under the federal federal takeover of the capital of President Donald Trump were spotted this week by picking up garbage bags in Lafayette Park, the National Mall and in the tidal basin.

About 110 soldiers were assigned to a cleaning service as part of a “safe working group led by the White House, according to reports Fox 5 DC.

The unusual optics highlights Washington’s image problem.

Trump ordered About 800 members of the guard In the city as part of an emergency crime plan, but only a patrol fraction with the police. The others manage logistics or community projects, such as litter transport under the supervision of the National Park Service.

At the same time, city leaders of the city deploy new advertisements to sell a different image.

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The national guard troops gathered waste when they are in cleaning service in Lafayette park in Washington, Tuesday, August 26, 2025, during the federal deployment. (Wttg)

Destination DC, The city’s official marketing branch, said a record of 27.2 million visitors in 2024, which spent $ 11.4 billion, generated $ 2.3 billion in tax revenue and supported 111,500 jobs in capital.

To rely on the momentum, the group pushes an advertising campaign “We the People DC” which profiles 20 inhabitants who “live, work and thrive” in the city. “According to the federal decree … DDC acted quickly to counter the story and separate the rhetoric from reality,” said the organization in its communication.

International visits are expected to drop by 5.1% in 2025 – better than national but disturbing forecasts, because foreign tourists stay longer and spend up to four times more than domestic tourists, the group said.

Tourism officials bet on the 250th American anniversary in 2026 to draw millions of others.

The use by Trump of the National Guard at DC is a model to save American cities

A member of the National Guard service collected waste along the benches of Lafayette Park near the White House, Tuesday, August 26, 2025. (Wttg)

By then:

The national archives will finish a renovation of $ 40 million.

A new immersive museum will open under the Lincoln Memorial.

The Jefferson Memorial will add a modern exhibition hall.

The National Air and Space Museum will reopen its latest galleries.

The Hirshhorn sculpture garden and a new hall of 14 gate at Dulles airport should also open its doors in 2026, with conventional cases which should generate nearly 700,000 hotel nights that year.

The members of the National Guard transported bags of garbage cans while working in Lafayette Park near the White House in Washington, Tuesday, August 26, 2025. (Wttg)

President Trump promised to “make Washington safely; make it intelligent; Make it beautiful “, promising to” restore the city in the sparkling capital that everyone wants it to be “.

This backdrop made that the city’s public relations campaign – and the perspective of guard troops carrying waste – was part of a broader political battle on the vision of the national capital.

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The White House did not immediately send the request for comments from Fox News Digital.