Do not plan EA to raise prices on games like Nintendo and Xbox

During a conversation Electronic arts profit call, CEO Andrew Wilson He was asked if it was Mineral and Apix myths The publisher was planning to raise games prices, following the recent ads such as Xbox. At least, at least, this does not seem to be the plan.

When Nintendo revealed the full switch 2 Live directly in April, many of them were shocked to see The company, which receives $ 80 to obtain a copy of Mario Cart World. Over the past few years, the video game industry has mostly settled on large new games costing $ 70. But Nintendo broke this barrier Mario Cart World And disturb the fans in this process. Then in May, Xbox announced that it also raises games prices On the titles of the first party. So, investors are now asking other gaming companies if they are also planning to increase prices on new games. Surprisingly, EA will not do it.

On May 6, EA held a Q4 and FY 2025 profit call She took some questions from various investors. As mentioned before VGCDuring the call, one of them asked Wilson about the “power of pricing” for EA’s privileges and whether the company would begin “following a similar approach” for other gaming publishers who were raising prices.

Wilson answered that the video game industry is “completely different” today than it was a decade ago. At that time, it was all about selling “tablets in plastic boxes” in stores. Now this is a very small part of EA’s total works, and they have a wide range of pricing options from “Free To-Play along the way to luxury versions and beyond.”

“At the end of the day,” Wilson said. “Whether we are doing something costing a dollar, or we are doing something costing $ 10, or we do something costing $ 100, our goal is to provide an incredibly huge quality and value for our players.”

EA CFO Stuart Canfield He added: “From the perspective of the games that we developed, we have not reflected any changes in our current strategy at this stage.”

Now, you will notice that anywhere in any of the executive director’s comments, have no promise prices rose completely. In fact, there is a lot of oscillator there to start one day of selling records of games for $ 80 or more. But at the present time, it seems that EA does not feel the need to slap a $ 80 poster on the next big Star Wars The game, and perhaps this is because – unlike Nintendo –EA has already sold $ 100 for some time now Through their super luxurious publications. No need to raise prices for everyone when a part of your audience is already paying a lot every year. How long will you stick to see. But at the present time, it seems to be coming Star Wars: Safar Company It will not be $ 80.

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