The honor of the Kings Partners with the Rednote of the King Pro League in China

The honor of kingsTENCENT, a mobile game, has announced a strategic partnership with the Chinese social media platform Rednote (Xiaohongshu) King Pro League (KPL).

According to the announcement on Social mediaRednote will become one of the official broadcasting platforms of the competition throughout 2025. The financial conditions of this new deal have not been revealed.

Rednote joins the likes of Douyu and Huya, known as broadcasting platforms when it comes to games and electronic sports competitions. Huya, for example, also has a file A license agreement with TJ SPORTS LPL LEGUE of Legends.

This represents the first time that Rednote has entered a partnership in the scene of electronic sports in China. Initially, a large majority of the Western audience is unknown, the community applying the spotlight last month when the United States government announced that it has plans to prohibit BYTEDANCE applications in the country. In addition to the pioneering application in bytedance Tiktok, the planned ban also included mobile phone myths: Bang Bang as the developer Monton is a subsidiary.

While the ban was lifted shortly after, Rednote rose to the highest application download charts across many countries in January. With more than 300 meters per month of active users and more than 70 % of the base of female users, Rednote is a social network platform and electronic trade focused on the user’s lifestyle content. In addition to Tencent, its investors include other leading Chinese companies such as Alibaba Group Holding and Temasek Holdings, among other things.

Recently, KPL has also announced that the Spring Split winner will be able to directly reach the World Cup, with the best teams in the League in the AFC to win a share of $ 200,000 (about 161,182 pounds sterling) a swimming pool.