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Comment Zara Home est devenu une référence pour les décorateurs

Zara Home In existence since 2003, the brand is constantly renewed. At checkout, 70% of its product surrounds completed garments with a few decorative items and household items. The first set of (deemed cult) kitchen articles I saw in 2019, was the same brand that launched into the furniture world. Un an plus tard, Zara l’inoubliable Zara Home Music Collection; In 2021, it’s the game of animal and tool companies; In 2022, this will be a tour of gardening and paper tools…

Zara Home style all the time becomes in trend (in 2020, for example, some of its products adopt fame) Equatorial direction), but also imposes a clear and explorable world. It’s almost the last year, the marque a part of the art and the pieces and excises in the house, it’s vintage. Branding is actually a recipe for trends that occur in the air of time.

It could be because the brand will attract more trend-setting people. For example, but not limited to cooperation in 2022 Vincent Van Duysen (100 AD), within a group of Belgian architects and designers, has created a series of simple and elegant furniture and objects for a Spanish business that represents a retrospective of thirty years of work.

Zara Home Vincent Van Duysen

Vincent Van Duysen, who was all the time searching for his own style, signed these pieces for Zara Home in 2022, which are rapidly shaping cultures.

© François Hallard / Creative Director: Fabien Baron

This is the same year that the company linked up with the Picasso Estate to create works inspired by the artist’s work in the south of France, with an artisanal touch. More than anything else, it was easy to approach master artisan Eddy Dankers, accustomed to immaculate walls and interior textures.Axel Vervoordt (100 m), to propose objects of natural materials, mainly for the bulk of the work.

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