How a 33 -year -old socialist used social media in New York democratic primary

The main victory of Zohran Mamdani, socialist, 33, shocked the establishment of the Democratic Party in June, while his campaign played in the hands of an evolving electorate – and chronically online – in New York.

By browsing Mamdani’s social media, its Tiktok and Instagram pages resemble that of an influencer from New York. Filters in the shape of a film and coherent fonts on its vertical videos with celebrities’ cams, including the model Emily Ratajkowski and the actor Bowen Yang, the videos of Mamdani have raised millions of views.

However, if its social media strategy was not sufficient to attract the attention of voters, the main colors of its campaign graphics are likely to run the heads. Mamdani’s cobalt blue, red -shaped red -shaped red -shaped red -shaped red -shaped red -shaped compared to the red, white and blue color of the former governor Andrew Cuomo.

Mamdani’s policy is a departure from the Democratic Party of the establishment, while the self -proclaimed democratic socialist campaigned to tax the 1% and create grocery stores managed by the government, among other radical proposals. If Mamdani wins in November, he will not only become the first Muslim mayor, but the first mayor of the New York millennium.

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Zohran Mamdani, New York town hall candidate, arrives for a press conference in Astoria Park during the Democrat primary of the New York town hall in the New York Queens borough on Tuesday, June 24, 2025. (Christian Monterrosa / Bloomberg via Getty Images)

The representative Alexandria Ocasio-Cortez, Dn.y., is the youngest woman ever elected to the American Congress. She was 29 years old when she took office in 2019, in a blue wave that elected progressive members of “Squad” in the first mid-term elections of President Donald Trump.

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Known of his supporters and detractors as an Oc, the progressive democrat was quick to grasp his sixth sense of social media of the millennium. She made a lot of headlines in her life and stories outside Instagram script while her supporters and voters are making questions for the Bronx and Queens representative.

The social media strategy is used by influencers, but in a constantly evolving media landscape, more politicians have entered viral moments to send their message to the masses. Trump successfully used new media in the 2024 presidential election, appearing on long podcasts and creating viral tiktok videos.

Ocasio-Cortez, as well as his socialist democratic colleague, Senator Bernie Sanders, approved Mamdani before the primary elections in New York. The primary day in New York, Ocasio-Cortez organized an Instagram live conversation with Mamdani, who had a simple but effective message: “If I win, this rent is frozen. If Andrew Cuomo wins, the Rent Monte.”

Representative Alexandria Ocasio-Cortez (DN.Y.) speaks at May Day Rally of NYCLU for the rights of workers and immigrants at Foley Square on Thursday, May 1, 2025 in New York. (APPHOTE / Angelina Katsanis)

On Friday before the elections, Mamdani walked all the length of Manhattan, shaking the hands of New Yorkers and ordinary supporters. However, Mamdani did not just cross Manhattan, he documented the trip, bringing his disciples for the ride as an influencer.

The promenade, from Inwood to Battery Park, has become a bit of a rite of passage for influencers from New York in recent years, like walking clubs like City girls walking in New YorkAnd “Hot Girl Walks” have gained popularity in the fitness space.

Mamdani appeared on the popular podcast “Subway Takes”, sharing his campaign argument with the 1 million followers of Kareem Rahma. In addition, he joined the 25 -year -old Democratic Progressive Star David Hogg for men’s style interviews on the street in Washington Square Park, the site of the popular Tiktok series like, “What is Poppin?”

Zohran Mamdani, New York town hall candidate, during an electoral evening event in New York early on Wednesday June 25, 2025. (Christian Monterrosa / Bloomberg via Getty Images)

HOGG recently left the National Democratic Committee (DNC) after having aroused tensions of $ 20 million for the main outgoing democrats who, according to him, were “sleeping driving” through his external political group, the leaders we deserve.

Mamdani also created his own viral moments on the campaign trail, climbing side by side on Citibikes with the New York Brad Lander’s count, which Mamdani crossed the classified choice ballot to ensure his victory on Cuomo and when he published his wedding photos of metro covered by cutting.

While another article of this type by The Cut, “it must be pleasant to be a girl from West Village”, ” By Brock ColyarCarefully articulated the changing landscape and demography of New York, Mamdani also encountered “voters of the outside district”, including older and immigrants, online.

The Democratic candidate for town hall Zohran Mamdani goes on stage during his main electoral party. Many rich New Yorkers have supported his candidacy. ((AP photo / Heather khalifa)

“A week ago today, we shocked the establishment and revised the New York political card with an unreistic campaign focused on the needs of workers,” said Mamdani in a video on social networks, speaking directly to his supporters and supporters.

In the video, Mamdani explained how he won the voters “many had struck off”, including the voters of Trump and the outgoing mayor Eric Adams voters. Mamdani said he had built a “coalition” campaign by speaking the languages ​​of voters, or at least trying to reflect the New York “mosaic”.

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Speaking in Hindi in another two -minute video with his signature filter, even Mamdani failed the classified choice Voting in front of the primary by pouring juice into cups with his faces and Cuomo was photoshopped at the top, to show how the consolidation of his vote could win Mamdani a victory, and the voting of choice classified exactly.