The State Department is launching rebranding efforts in the middle of the organization of the organization

Almost all USAID workers are licensed: report
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First on Fox: The State Department is launching a new “America First” brand change initiative to consolidate all logos for its offices in a single scenario representing the American flag – an effort that aligns on the agency’s massive overhaul plans.
While separate logos previously existed for offices, including embassies, offices and programs under the American international development agency, the brand change effort aims to establish a “coherent brand” on all these platforms to reflect American contributions abroad, according to a head of the State Department.
“The overhaul is very simple, and this was for recent and reassess the visual identity of American efforts abroad in the American flag,” said Darren Beattie, an acting under-secretary for public diplomacy in the State Department on Tuesday Fox News.

The US State Department merges all the logos of its various offices and programs in one. (US State Department)
Beattie said that the inconsistent brand in the offices and programs of the State Department has indicated that sometimes American efforts abroad are not as widely recognized, while other countries that have uniformity in the brand image receive greater credit.
“There are things you look at, and you have no idea that is associated with the government of the United States, and it is obviously contrary to our ends,” said Beattie. “If we contribute something big abroad, we want this positivity and this contribution to be immediately visually distinguished as something associated with the United States.”
The State Department deployed advice on the rebranding effort on Wednesday – just a day after Secretary of State Marco Rubio announced that USAID would no longer continue to provide foreign assistance.
The State Department will absorb the remaining programming of the USAID while the independent agency is dismantled

The State Department is launching a new “America First” brand change initiative to consolidate all logos for its offices under a single American flag. (Annabelle Gordon / Reuters)
Fox News Digital reported in March for the first time that the State Department would absorb the remaining functions of the previously independent organization, which has assigned poor countries and development aid.
Compliance with the effort to change brand change in the offices and offices of the State Department is scheduled for October 1, according to Beattie.
The effort aims to visually supplement the reorganization of the State Department already underway, which, according to the officials, is the greatest restructuring of the agency since the Cold War.
Rubio unveiled plans in April to reorganize the agency because the ministry was “inflated, bureaucratic and unable to carry out its essential diplomatic mission”.
In addition, Rubio told the legislators on the Senate’s credit sub-comity supervising Foreign Affairs in May that the restructuring was aimed at “empowering” the regional offices and embassies that are responsible for the management of “best innovations”.
Rubio Revision of the “inflated” State Department in a scanning reform

The Secretary of State, Marco Rubio, told legislators the restructuring aimed at “empowering” the regional offices and embassies which are responsible for the head of the “best innovations”. (Jose Luis Magana / The Associated Press)
“They identify problems and opportunities long before a service note that scraped my way,” Rubio told legislators. “We want to resume a situation or we want to arrive at a situation where we are empowering ideas and action at the embassy and through our regional offices. It is literally the front lines of American diplomacy. And we therefore structured a State Department which can deliver.”
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Fox News Digital reported for the first time in May that the agency’s reorganization plans would involve cutting or consolidating more than 300 of the agency’s 700 offices and offices to try to rationalize operations.
Reorganization consists in chopping around 3,400 members of the State Department staff, or approximately 15% to 20% of the agency’s national workforce, said State Department officials at Fox News Digital.